We are devoted to beauty and passionate about our craft. From creative pieces to timeless collections we offer meaningful jewellery that tells a story. We are here to help you find the distinctive piece that suits your personality, style, and life celebrations.
We create jewellery that is as meaningful as it is beautiful
We create jewellery that is as meaningful as it is beautiful
Our collections
Jewellery
For those who want an original timeless pieces that blend everyday elegance with bold individuality.
Our collection offers versatile designs for any occasion and bold pieces that reflect daring originality, blending cultural influences with both subtle charm and striking sophistication.
High Jewellery
For those who want to stand out from the crowd we take creativity further.
Our High Jewellery brings rare gemstones and innovative materials together in elegant original designs with attentive craftsmanship.
About Adler
We delight in designing jewellery that is as meaningful as it is beautiful.
Our family has been in the business of creating distinctive jewelry for more than 130 years and each piece is a journey of bringing a vision to life. Our creations demand unequalled levels of expertise and skills but we bring heart to the process as well. At the center of what we do is our connection with our customers, who trust us to deliver innovative designs that delight.
Our Services
Tailor-made services
We accompany you on a journey of discovering your specific tastes, style, and wishes that turns your vision into a piece that is as meaningful as it is beautiful.
The Adler Jewelry Design Journey starts with getting to know you and your desires. From there we present you with pieces, sketches, and images to learn what you like and then create a design that expresses the essence of your vision.
At journey’s end you receive a one-of-a-kind hand-crafted jewel that reflects the personality of the wearer.
Visit one of our boutiques
Come and meet us in person! At our boutiques you can try on pieces and our team will happily make recommendations to help you find the perfect jewel for you.
Schedule a private appointment
Set up an appointment at your convenience with one of our sales advisers so we can get to know you, show you pieces, and guide you to the right jewel for you. Available in person or via video conferencing.
Did you know?
The world of jewellery and gemology is fascinating and each specific gem requires particular care. Explore gemology with us and get tips on how to care for your pieces.
Four generations of one family
Jacques Adler founded the house in 1886, opening a goldsmith’s workshop in Istanbul. His pieces soon found favour with the city’s most discerning clients, and the craft passed from father to son.
In the early 1970s, his grandson Franklin Adler moved the business to Geneva, placing the family among the city’s leading jewellers. The move put the house at the centre of the world’s fine jewellery trade, close to its gem dealers, stone setters and collectors.
Since 2020, the fourth generation, Allen and Daisy Adler, has led Adler Joailliers SA.
From Rue du Rhône to the world
Geneva gave the house its stage. On the Rue du Rhône, the street most associated with Geneva jewellers, Adler opened its flagship salon. A second boutique followed in Gstaad, serving clients during the summer and winter seasons.
Today, partner retailers carry Adler collections in Dubai, Abu Dhabi and Doha, where the house has a long-standing following among jewellery connoisseurs.
Through every chapter, the family has kept the standard set by the first jewellers in the line: every piece is designed for the person who will wear it, and made to be passed on.
Adler Joailliers SA is a family-owned house of jewellers, founded in 1886 and based in Geneva since the early 1970s. The house creates high jewellery, fine jewellery and bespoke pieces, sold through its boutiques in Geneva and Gstaad and through selected partner retailers in Dubai, Abu Dhabi and Doha.
Four generations of the Adler family have shaped the house. It began as a goldsmith’s workshop in Istanbul, moved to Switzerland, and took its place among the Geneva jewelers of the Rue du Rhône. Today it remains one of the few independent Swiss jewelleryjewelry brands still led by its founding family.
Clients include collectors, families and first-time buyers across Europe, the Gulf and Asia. What sets these jewellers apart is not size but focus: rare coloured gemstones, in-house design, and a direct line from the family to every client.
- Who: Adler Joailliers SA, family jewellers
- Founded: 1886, Istanbul. Based in Geneva since the early 1970s
- Boutiques: 23 Rue du Rhône, Geneva; Promenade 74, Gstaad
- Known for: Rare coloured gemstones and Swiss jewellery designed in-house
- Member of: The Responsible Jewellery Council
Designed in Geneva
Every Adler piece begins at a drawing table in Geneva. Designers and craftsmen work side by side, so a sketch can become a true piece of jewellery.
Adler controls design, stone selection, setting and finishing under one roof. The result is consistency: the same hands, the same standards, from first line to final polish.
Rare coloured gemstones
Adler is known for colour. The house works with sapphires in every shade, opals, rubies, and rare pink and yellow diamonds, often set in unexpected combinations.
Collections such as Classic Colours, Sundersand and Les Singulières show how far coloured stones can go, from soft gradients to bold single statements. Few jewellers build a whole identity around colour; for Adler, it has been a signature for decades.
Human Connection
At the center of what we do is our connection with our customers, who trust us to deliver innovative designs that delight.
We believe true luxury is human connection. The Adler family has always been very keen on meeting people from all kinds of horizons and in developing deep relationships with them across generations.
Responsible sourcing
Adler is a member of the Responsible Jewellery Council (RJC), which sets standards for ethical, social and environmental practice across the jewellery supply chain. Diamonds are sourced conflict-free, in line with the Kimberley Process.
For jewellers today, provenance matters as much as beauty. Read more about how the house works on our commitments page.
Switzerland is known worldwide for precision, and its jewellery houses carry the same reputation. Among Swiss Jewellery brands, Adler stands apart for one reason: it is independent, and owned by the family that founded it.
As a family house, Adler offers a long view on design, and client relationships that span generations.
Adler’s pieces follow the Swiss standards of craft that clients expect. That means precise settings, carefully matched stones, hand finishing, and a quality check before any piece leaves the workshop.
Adler organises its creations into two families. Each is made to the same standard, for a different moment in a client’s life.
Jewellery
Jewellery collections designed to be worn daily, not kept in a safe. Twirly, Alizé and Tivoli offer rings, earrings and necklaces with the same stone quality and finishing as the rest of the house.
It is the natural starting point for anyone discovering these jewellers for the first time. Browse all jewellery.
High Jewellery
Adler’s High Jewellery pieces are one of a kind: necklaces, parures, rings and earrings built around exceptional stones. Many begin with a single gem, then take months of design and workshop time.
These are pieces made to mark a lifetime and to be handed down. Explore the High Jewellery collection.
Some pieces cannot be found; they have to be made. Adler’s bespoke service turns an idea, a singular gemstone or a milestone into a unique jewellery piece designed for one person.
A commission follows five steps. It starts with a private consultation, followed by stone selection. Hand sketches and, where useful, 3D renderings come next, then crafting in the workshop, and finally a fitting and handover. Each timeline is agreed at the first meeting.
Working directly with the family jewellers means one point of contact from first sketch to final setting, and a piece no one else will ever own.
Learn more about our tailor-made services, or book a private consultation to begin your commission.
Geneva, Rue du Rhône
Our flagship sits at 23 Rue du Rhône, in the heart of the district known for Geneva jewelers. A private salon lets clients view pieces in calm and privacy.
Visitors are welcome, and appointments can be made for high jewellery and bespoke consultations.
Gstaad
Our Gstaad boutique, at Promenade 74, serves the village’s winter season. It offers a curated selection of Switzerland Jewellery for clients spending the winter or summer seasons in the Swiss Alps.
Adler in the UAE and Qatar
Adler collections are available through selected partner retailers in Dubai, Abu Dhabi and Doha. These are independent retailers, chosen because they share the standards clients expect from the family jewellers.
Contact us for current partner locations, or visit our stores.
A lifetime piece deserves more than a quick decision. Whether you are buying in Geneva, London or Dubai, these five checks help you choose jewellers you can trust.
- Heritage. How long has the house been trading, and who owns it today?
- Gemstone certificates. Ask for independent laboratory reports, such as GIA or SSEF, for any significant stone.
- Responsible sourcing. Look for Responsible Jewellery Council membership and a clear conflict-free diamond policy.
- Bespoke ability. Good jewellers can adapt a design or create one from scratch in their own workshop.
- After-care. Ask about cleaning, resizing, repairs and re-stringing for years to come.
The best jewellers will answer every one of these questions openly, and put the answers in writing.
Frequently Asked Questions About Adler Jewellers
Adler is a family-owned jewellery house founded in 1886 and based in Geneva. It is led by the fourth generation of the Adler family and creates high jewellery, fine jewellery and bespoke pieces.
The house has been based in Geneva since the early 1970s. Its flagship boutique is at 23 Rue du Rhône.
Yes. Adler is independent and is owned and led by the Adler family, now in its fourth generation.
At the Adler boutiques in Geneva (23 Rue du Rhône) and Gstaad (Promenade 74), and through selected partner retailers in Dubai, Abu Dhabi and Doha. Private appointments can be booked online.
Yes. The family jewellers design one-of-a-kind pieces on commission, from the first consultation to the final fitting.
Adler is a member of the Responsible Jewellery Council and sources conflict-free diamonds in line with the Kimberley Process. Certificates are available for significant stones.
The best way to understand Adler is in person. Book a private appointment at our Geneva salon on the Rue du Rhône or our boutique in Gstaad, and meet the jewellers behind every piece. Whether you are choosing a first piece or commissioning a lifetime one, the family and team will guide you.